What's PUSH?

A little out of the ordinary, operating on our own agenda, because that is who we are. Our clothing is created on the idea that if you want to be a vegetarian, or chow down on a hamburger- do that. In a world where people try to be like someone they admire, or live up to standards that are impractical- we decided that's a bunch of bullshit. You don't have time for that nonsense. Whatever inspires you, engulfs you in joy, or makes you feel whole- embrace it, with no regrets. Be the master of yourself, your craft, and your life.

"Your time is limited, so don't waste it living someone else's life." - Steve Jobs